From propaganda to cybercontrol: algorithmic coloniality and educommunication in Latin America

Authors

DOI:

https://doi.org/10.16921/chasqui.v1i162.5296

Keywords:

digital surveillance, educational platforms, communicational power, decolonial thought, learning analytics, datafication

Abstract

This article traces a conceptual genealogy connecting Lasswell's propaganda model with contemporary algorithmic surveillance practices in education, arguing that algorithmic coloniality reinstates the instrumental logic of communication as control. Through a critical bibliometric cartography of 62 documents (2000-2025) in Scopus, Web of Science, SciELO and Redalyc, the intersection of education, communication and algorithmic power is mapped. Results identify two phases: the consolidation of Latin American dialogic educommunication (2000-2015) and educational platformization with the return of cybercontrol (2016-2025). It concludes that the educommunicative tradition offers theoretical tools for articulating a (re)humanizing communication against algorithmic coloniality in the classroom.

Author Biography

BRUNO GALASSO, Universidade Federal de São Paulo

Professor associado da Universidade Federal de São Paulo (UNIFESP). Doutor em Educação pela Universidade de São Paulo com bolsa-sanduíche na Universidade do Minho (Portugal), concedida pelo programa Eramus Mundus External Cooperation (Emundus15). Mestre em Integração da América Latina pela Universidade de São Paulo, com estágio na Universidade de Harvard (USA). Especialista em Planejamento, Implementação e Gestão da Educação a Distância pela Universidade Federal Fluminense (UFF). Master of Business Administration em Gestão Estratégica e Econômica em Projetos pela FGV. Especialista em Desenvolvimento de Soluções Inovadoras para a Educação a Distância pela UNIVESP. Master of Business Administration em Gestão de Instituições Públicas pelo Instituto Federal de Educação, Ciência e Tecnologia de Rondônia. Especialista em Currículo e Prática Docente nos anos inciais do Ensino Fundamental pela Universidade Federal do Piauí. Graduado em Pedagogia, Comunicação Social e Letras. Consultor acadêmico e gerente de projetos na área de Educação Digital. Responsável pela implantação do modelo UAB no Instituto Nacional de Educação de Surdos (INES), sendo o primeiro coordenador geral na instituição. Fundador do Núcleo de Educação Online (NEO) do Instituto Nacional de Educação de Surdos. Responsável pelo desenho didático-pedagógico, implantação e gerenciamento do Curso de Pedagogia Bilíngue nas cinco macrorregiões do Brasil. Consultor do INEP para construção do Instrumento de Avaliação Institucional de 2025. Avaliador Institucional Externo do SINAES (INEP). Líder do projeto vencedor do prêmio Reimagine Education 2018 (USA). Atuou como gestor de políticas públicas no Ministério da Cultura (MinC) em 2023 e 2024 a convite da Ministra de Estado. Atua como professor convidado no Politécnico do Porto - Portugal (IPP) desde 2019.

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Published

2026-08-27

How to Cite

GALASSO, B. (2026). From propaganda to cybercontrol: algorithmic coloniality and educommunication in Latin America. Chasqui. Revista Latinoamericana De Comunicación, 1(162). https://doi.org/10.16921/chasqui.v1i162.5296

Issue

No. 162 (2026): Chasqui 162. From propaganda to cybercontrol: One hundred years of exercising power through communication

Section

Chasqui162. De la propaganda al cibercontrol: cien años de ejercicios del poder mediante la comunicación.

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Copyright (c) 2026 BRUNO GALASSO

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