TikTok: usos e motivações entre adolescentes em Portugal

Alexandre DUARTE, Patrícia DIAS

Resumen


Durante os primeiros meses de confinamento devido à pandemia Covid-19, o TikTok foi a aplicação mais descarregada a nível mundial, tendo conquistado, só em Portugal, meio milhão de novos utilizadores, o que requer um olhar mais aprofundado por parte das Ciências de Comunicação.

Usando como base a teoria dos Usos e Gratificações (U&G), este estudo pretende mapear as práticas de adolescentes portugueses (13-16) nesta plataforma, explorando as diferenças entre os utilizadores e os criadores de conteúdos. Para tal, foi realizada um inquérito online a uma amostra não probabilística de 263 utilizadores do TikTok.

Os resultados mostram que 44,5% produzem conteúdos e que estes têm uma atuação mais estratégica, focada na autopromoção, na expansão e dinamização da sua comunidade online.

Palabras clave


TikTok; adolescentes (13-16); aplicação móvel, conteúdos gerados pelos utilizadores (UGC); media gerados pelo utilizador (UGM); usos e gratificações (U&G);

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Referencias


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DOI: https://doi.org/10.16921/chasqui.v1i147.4419

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